Tefal

IDEA

Promoting Tefal’s new range of stylish, design-focussed breakfast appliances, this UGC campaign was all about inspiring creativity in the morning. We asked consumers to share their toast art for a chance to win Tefal Maison appliances, then join us at a pop-up toast gallery.

What we did

Concept. Art Direction. Copy.

RESULTS

500% spike in sales

IPM “Best In Social” Award