IDEA

A simple idea that went global overnight. #Viralkindness blended a low-tech postcard with the power of social media to support communities during the pandemic.

What we did

Concept. Design. PR. Social Engagement.

RESULTS

• Picked up by the BBC, ITV, Guardian, Daily Mail, CNBC (and more)
• Commended by Boris Johnson
• Points of Light award
• Kindness did indeed go viral