WKD

Idea

How do you launch a pink gin drink in true WKD form? With zero FKS. Our campaign updated WKD’s famously cheeky TOV for the social era. Craft gin, made in bathtubs, infused with nettles, rosehip and your nan’s favourite cardigan. The gin sector is full of BS. It’s not for us – is it really for you?

What we did

Concept. Art Direction. Copy.

RESULTS

• Established new brand voice on social
• WKD fans loved, liked and shared it